Terms and Conditions

1. Introduction

These terms and conditions ("Terms") govern your use of the Cues.ai website and services (collectively, the "Service") operated by Twenty Thousand Leagues Limited ("Company", "we", "us", or "our"), a company registered in England and Wales under company number 10206346.

By accessing or using our Service, you agree to be bound by these Terms. If you disagree with any part of these terms, then you may not access the Service.

2. Definitions

In these Terms:

• "Client" means the higher education institution or organisation that has entered into a service agreement with us.
• "Services" means the analytics platform, data processing, and related services provided by Cues.ai.
• "Data" means any information processed through our platform.
• "User" means any individual authorised by a Client to access and use our Services.
• "Agreement" means these Terms together with any specific service agreements.

3. Acceptance of Terms

By using our Services, you confirm that:

• You have the legal capacity to enter into a binding agreement
• You are authorised to act on behalf of your organisation
• You have read, understood, and agree to be bound by these Terms
• All information provided to us is accurate and complete

4. Services Description

4.1 Service Provision

We provide analytics and data processing services specifically designed for higher education institutions. Our Services include:

• Real-time website analytics and user behaviour tracking
• Conversion tracking and optimisation tools
• Benchmarking and comparative analysis
• Custom reporting and insights
• Data integration and processing services

4.2 Service Availability

We aim to provide 99.9% uptime for our Services. However, we do not guarantee uninterrupted or error-free operation and reserve the right to:

• Perform scheduled maintenance with reasonable notice
• Conduct emergency maintenance when necessary
• Modify or discontinue features with reasonable notice

5. User Accounts

5.1 Account Creation

To access our Services, authorised Users must create an account. You agree to:

• Provide accurate and complete registration information
• Maintain and update your information as necessary
• Keep your login credentials secure and confidential
• Notify us immediately of any unauthorised access
• Accept responsibility for all activities under your account

5.2 Account Termination

We reserve the right to suspend or terminate accounts that:

• Violate these Terms or any applicable laws
• Engage in fraudulent or harmful activities
• Remain inactive for extended periods
• Fail to pay applicable fees

6. Acceptable Use Policy

6.1 Permitted Use

You may use our Services only for lawful purposes and in accordance with these Terms. You agree to use the Services solely for:

• Educational and institutional analytics purposes
• Improving student recruitment and engagement
• Enhancing marketing effectiveness
• Internal reporting and decision-making

6.2 Prohibited Activities

You agree not to:

• Use the Services for any illegal or unauthorised purpose
• Violate any applicable laws or regulations
• Infringe upon intellectual property rights
• Transmit malicious code or interfere with the Service
• Attempt to gain unauthorised access to our systems
• Reverse engineer or decompile any part of the Service
• Resell or redistribute the Service without permission
• Use automated systems to access the Service without consent
• Misrepresent your affiliation with us

7. Data Protection and Privacy

7.1 Data Processing

We process data in accordance with:

• The UK General Data Protection Regulation (UK GDPR)
• The Data Protection Act 2018
• Our Privacy Policy
• Our Data Processing Agreement

7.2 Client Responsibilities

As a Client, you warrant that:

• You have obtained all necessary consents for data collection
• Your use of the Services complies with data protection laws
• You will maintain appropriate privacy notices
• You will respond to data subject requests appropriately

7.3 Data Security

We implement appropriate technical and organisational measures to protect data, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication measures
• Incident response procedures

8. Intellectual Property Rights

8.1 Our Intellectual Property

The Service and its original content, features, and functionality are and will remain the exclusive property of Twenty Thousand Leagues Limited. The Service is protected by copyright, trademark, and other intellectual property laws.

8.2 Client Data

You retain all rights to your data. By using our Services, you grant us a licence to:

• Process your data to provide the Services
• Generate aggregated and anonymised insights
• Improve and develop our Services

8.3 Feedback

Any feedback, suggestions, or improvements you provide may be used by us without compensation or attribution.

9. Payment Terms

9.1 Fees

Fees for our Services are as agreed in your service agreement. Unless otherwise specified:

• Fees are quoted exclusive of VAT
• Payment terms are net 30 days from invoice date
• Late payments may incur interest at 8% above the Bank of England base rate

9.2 Billing

We will invoice you according to the agreed billing schedule. You agree to:

• Pay all fees in pounds sterling
• Provide accurate billing information
• Update payment information as necessary

10. Warranties and Disclaimers

10.1 Service Warranty

We warrant that our Services will be performed with reasonable skill and care and in accordance with industry standards.

10.2 Disclaimers

Except as expressly stated in these Terms:

• The Services are provided "as is" and "as available"
• We make no warranties about the accuracy or completeness of content
• We do not guarantee specific results from using the Services
• We disclaim all implied warranties to the fullest extent permitted by law

11. Limitation of Liability

11.1 Exclusions

Nothing in these Terms shall exclude or limit liability for:

• Death or personal injury caused by negligence
• Fraud or fraudulent misrepresentation
• Any liability that cannot be excluded under applicable law

11.2 Limitations

Subject to section 11.1, our total liability arising from or in connection with these Terms shall not exceed the total fees paid by you in the twelve months preceding the claim.

11.3 Indirect Losses

We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, use, or goodwill.

12. Indemnification

You agree to indemnify and hold harmless Twenty Thousand Leagues Limited, its affiliates, officers, directors, employees, and agents from any claims, losses, damages, liabilities, and expenses (including legal fees) arising from:

• Your breach of these Terms
• Your violation of applicable laws or regulations
• Your infringement of third-party rights
• Your use or misuse of the Services

13. Confidentiality

Each party agrees to maintain the confidentiality of the other party's confidential information and not to use such information except as necessary to perform under these Terms. This obligation shall survive termination of these Terms.

14. Term and Termination

14.1 Term

These Terms commence upon your first use of the Services and continue until terminated.

14.2 Termination

Either party may terminate these Terms:

• Upon written notice if the other party materially breaches these Terms
• Immediately if the other party becomes insolvent or bankrupt
• As specified in your service agreement

14.3 Effect of Termination

Upon termination:

• Your access to the Services will be discontinued
• All outstanding fees become immediately due
• We will assist with data export as per our data retention policy
• Provisions that by their nature should survive will remain in effect

15. Force Majeure

Neither party shall be liable for any failure or delay in performance due to circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemic, strikes, or shortages of transportation, facilities, fuel, energy, labour, or materials.

16. Modifications to Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by:

• Posting the updated Terms on our website
• Sending notice to your registered email address
• Providing notice through the Service

Continued use of the Services after changes constitutes acceptance of the modified Terms.

17. Governing Law and Jurisdiction

17.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.

17.2 Jurisdiction

Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

17.3 Dispute Resolution

Before pursuing litigation, parties agree to attempt resolution through good faith negotiation. If unsuccessful, disputes may be submitted to mediation under the CEDR Model Mediation Procedure.

18. General Provisions

18.1 Entire Agreement

These Terms, together with any service agreements and our policies, constitute the entire agreement between the parties.

18.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

18.3 Waiver

No waiver of any term shall be deemed a further or continuing waiver of such term or any other term.

18.4 Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign our rights and obligations without restriction.

18.5 Third-Party Rights

These Terms do not create any third-party beneficiary rights except as expressly stated.

18.6 Notices

Notices under these Terms shall be in writing and sent to the addresses specified in your service agreement or as updated by either party.

19. Contact Information

For questions about these Terms, please contact us at:

Twenty Thousand Leagues Limited
Trading as: Cues.ai
Email: [email protected]
Phone: +44 (0)20 8050 1284
Registered Office: 30 Brunswick Road, Shoreham-by-Sea, West Sussex BN43 5WB
Company Number: 10206346
VAT Number: GB 246 0298 45

Last Updated: January 2025